Bentley reveals limited edition watch

To go along with the Continental Number 9

Amidst all the new car debuts at the Geneva Motor Show, there was one reveal from Bentley that flew under the radar -- a wristwatch, to coincide with the company's centenary.

Bentley announced the Premier B01 Bentley Centenary Limited Edition watch, made in partnership with Breitling, on March 6 in Geneva. It was released alongside the Bentley Continental Number 9 (not to be confused with the Lou Bega hit of 1999), and is meant to commemorate 100 years wince W.O. Bentley founded the company in 1919.

The watch features either an 18-karat rose gold or stainless steel case. The brown dial is said to match the wooden trim in the car's cabin, which in turn are from the wooden seats of the 1930 No. 9 Le Mans race car that was restored for the 100th anniversary. There's also a white-on-black subdial that is made to look like a tachometer, with the word "TACHYMETRE” inscripted on it.

Only 1,200 will be made, 200 in rose gold and 1,000 in stainless steel. Expect to pay $9,950 to $10,500 for a stainless steel one, depending on the strap and buckle, while the rose gold one with a leather strap will retail for $28,000.l

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