BMW development boss rages over press obsession with E46 M3

"I do not want to hear that s--t anymore!" he says.

BMW development head Klaus Frohlich has finally flipped out over the media's constant comparisons of the company's modern cars against the legendary E46 M3.

"It has to beat everybody in the segment in driving dynamics because all the Australian, UK and American journalists say 'ooh the E46 CSL was the last real 3 Series'" he told Australia's Motoring in a recent interview. "I do not want to hear that s--t anymore."

The E46 arrived on the market late in 1998, while the M3 variant arrived at the turn of the millennium and stayed in production until 2006. 

BMW's modern M cars are more powerful and refined than previous generations, yet heavier and arguably less distinct in a mature market that now boasts numerous competitive performance models in various segments.

Frohlich is confident the seventh-generation 3 Series lives up to his high demands. It is lighter despite a larger footprint, with improvements to suspension and chassis stiffness to improve handling.

The G20 3 Series is due to arrive on the market early next year.

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