Trademark filing hints at BMW M7
Is the hottest 7 Series to date right around the corner?
BMW has never released a full-blown M-tuned 7 Series, instead leaving that small but lucrative segment of the high-end sedan market to rival Mercedes-Benz. That could change soon. The Munich-based brand recently applied to protect the "M7" nameplate.
Documents posted by the United States Patent and Trademark Office reveal BMW filed the application on April 27th, 2018. In the application, which was uncovered recently by Bimmerfest, the company explains M7 is the name of an automobile.
Currently, the hottest 7 Series available is the M760i xDrive (pictured), which receives a twin-turbocharged, 6.6-liter V12 engine rated at 600 horsepower and 590 pound-feet of torque. BMW needs to build a 7 Series with an even heavier punch to credibly position it as a member of the M brand.
Nothing is official yet so it's too early to tell what will occupy the M7's engine bay. Options include a more powerful evolution of the M760i's V12 or a tweaked version of the twin-turbocharged, 4.4-liter V8 from the latest M5, a unit also rated at 600 horsepower. The eight-cylinder will also power the upcoming M8.
Of course, a trademark filing is far from a guarantee that the car it alludes to will see the light that awaits at the end of a production line. BMW might simply want to prevent another auto-maker from using the name M7.
Photography by Ronan Glon.