Bugatti confirms Chiron nameplate, Geneva debut

More than 100 customers have already placed pre-orders for the $2.5 million supercar.

Bugatti has finally confirmed that its next model will be called the Chiron.

The branding had been widely reported before spy photos provided the first glimpse of the Veyron's successor, expected to command around $2.5 million -- before Bugatti launches a slew of more expensive special editions.

"It will be named after Louis Chiron, a legendary racing driver who won virtually all the major grands prix for the brand in the 1920s and 1930s," the company said in a statement. "His name is more closely connected with the history of Bugatti than any other racing driver."

The French automaker boldly claims the Chiron will be no less than the most powerful, fastest, most luxurious and most exclusive production super sports car in the world.

"The Chiron will set new standards in every respect," said Bugatti boss Wolfgang Durheimer. "The name of the best racing driver and the most successful Bugatti driver of his time for the best super sports car of the present day - that is the ideal combination."

Several prototype Chirons have been spotted driving around public roads on several continents as engineers complete final testing in different climate conditions and road conditions. Salespersons have also kicked off pre-marketing campaigns, inviting select customers in key markets to privately preview the seven-figure sports car.

"Our order book is steadily filling up," Durheimer added. "More than 100 customers have already ordered the Chiron despite the fact that they have had no opportunity so far to experience the fantastic driving properties of the Chiron."

Bugatti will formally unveil the Chiron at the Geneva Motor Show early next year.