Bugatti to reveal one-off, $18 million hypercar in Geneva?

The car has allegedly already been sold.

Bugatti released a limited-edition Chiron named 110 Ans in early 2019 to mark its 110th anniversary. The celebrations will allegedly continue at the 2019 Geneva auto show with the introduction of a one-of-a-kind model rumored to be the most expensive new car in the world.

Details about the yet-unnamed hypercar remain few and far between. Enthusiast website The Supercar Blog learned of its existence, but its source didn't reveal whether it's based on the Chiron, or what it's powered by. If it's an evolution of the Chiron, it will most likely use a quad-turbocharged, 8.0-liter W16 engine that makes at least 1,500 horsepower.

Only a single example of the model will be built, and it has already been spoken for. The same report claims 81-year old Dr. Ferdinand Piech, the former chairman and CEO of the Volkswagen Group, purchased the commemorative Bugatti for 16 million euros, a sum that represents about $18 million. If that's accurate, Piech bought the most expensive new car sold in recent memory. The nearly $13 million Rolls-Royce Sweptail unveiled in 2017 previously held the record. It was a one-off model, too, and it was commissioned by a wealthy British collector.

Bugatti hasn't made its plans for the Geneva show public yet. We'll have to wait until the event opens its doors in early March to find out what the French firm will display on its stand.