Geneva LIVE: Bugatti reveals one-off "La Voiture Noire" supercar

Bugatti says the unique show car showcases its heritage.

Rumors of a one-off Bugatti supercar have been in the air for quite some time, with most signs pointing toward the re-interpretation of Jean Bugatti's Type 57 SC Atlantic as a likely avenue for development. Well, we can officially put those rumors to rest. Feast your eyes on "La Voiture Noire."

As show cars go, this one-of-a-kind, Chiron-based machine resides somewhere between design study and pet project. Doomed not to live only a brief life in the spotlight, the Voiture Noire will change hands after its tour.

And yes, it is spoken for. Bugatti will say only that it was sold to a brand enthusiast (previously rumored to be Dr. Ferdinand Piech himself) for a cool 11 million euro before tax. Classy.

What La Voiture Noire really represents is concrete evidence that VW Group's crown jewel is serious about getting back into coachbuilding. The name references one of the original Type 57 SC Atlantics driven by Bugatti himself, a car which has been lost to history since Germany's invasion of the Alsace region in 1940.

In the announcement, Bugatti President Stephan Winkelmann called it "[...] a tailor-made creation only comparable with the haute couture of exclusive Paris fashion designers." We'll be the first to admit that Leftlane is among the last places one should look for critiques of high fashion, but we're on board with anything that has six exhaust outlets.