Buick to retire Regal in US, go all-in on SUVs
Crossovers already represent 90 percent of the brand's sales in its home market.
General Motors has decided to pull the Buick Regal from the US market at the end of the 2020 model year, ditching its last sedan as buyers continue to gravitate toward crossovers.
"Buick continues to be ahead of the consumer shift toward SUVs. In fact, nearly 90 percent of Buick sales to date this year have been crossovers," Buick/GMC communications manager Stuart Fowle told Motor Authority.
The company will continue to sell the Regal in China, where demand for sedans remains high and the Buick brand retains a particularly strong presence. GM sold more than a million Buick vehicles to Chinese buyers in 2018, far higher than the roughly 200,000 deliveries in the company's home market.
Despite a redesign for the 2018 model year, the Regal had continued to struggle in the US with sales projected to fall in 2019 from just 14,000 units delivered in 2018. In contrast, the company sold nearly 138,000 crossovers in the first three quarters of the year with the Encore accounting for nearly half the brand's total sales.
The Regal's departure follows the LaCrosse sedan and Cascadia convertible.