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GM pulls 'Real People' ad claiming higher reliability than Toyota

by Justin King

The commercial was "taken out of regular rotation" after the company received complaints from lawyers.

General Motors has reportedly pulled a controversial "Real People" ad that claims Chevrolet has higher reliability than Toyota, Honda and Ford.

The reliability claim is based on a survey paid for by GM and conducted by research firm Ipsos Group. Respondents were asked to report if they have repaired or replaced vehicle components in the past 12 months for 2015-model-year vehicles.

The results of the GM-funded study contradict independent Consumer Reports survey responses that ranked Toyota and Lexus as the most reliable brands, with Audi, Mazda and Subaru rounding out the top five. Ford was the highest-ranked domestic automaker in the 18th position, while Chevrolet was the worst of the group at the 23rd spot.

Lawyers from GM rivals reportedly cried foul over the "Chevy Surprises Competitive Owners When It Comes To Reliability" ad, prompting the company to pull the segment from airing on television channels, according to The Detroit News.

"Chevrolet stands by the reliability claim and the ad remains in the brand's toolbox but we have decided to take it out of the regular rotation at this time to launch new Silverado creative," a Chevy spokesperson said in a statement. "We have not altered our marketing campaign because of any concerns with the accuracy of our ad content."

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