Chevrolet, Kid Rock design SEMA-bound Silverado 3500HDby Ronan Glon
The one-off model is billed as a tribute to freedom that honors American workers.
Chevrolet has teamed up with musician Kid Rock to build a custom-designed Silverado 3500HD. The one-off model is billed as a tribute to freedom that honors American workers.
"I wanted the design for the truck to be bold, but with features and elements that wouldn't be out of reach for working-class guys," explained Michigan-born Kid Rock.
Introduced at the SEMA show in Las Vegas, Nevada, the modified 3500HD gains a long list of visual updates including a new grille with an oversized Bowtie emblem and a more discreet "born free" logo, huge smoke stacks in the bed, American flag decals on both sides and chromed 22-inch alloy wheels. A black metallic-flecked paint job adds a finishing touch to the flashy, eye-catching look.
Although interior pictures haven't been published, Chevrolet promises the cabin has been spruced up with Sky Cool Gray leather upholstery on the seats, a blacked-out instrument panel with silver trim, an upgraded sound system built by Kicker and "made in Detroit" logos on the sill plates.
Chevrolet hasn't made any mechanical modifications, meaning the concept is powered by a 6.6-liter Duramax turbodiesel V8 engine that churns out 397 horsepower and a massive 795 lb-ft. of torque. The oil-burner is bolted to a six-speed automatic transmission that allows it to tow up to 22,600 pounds with a gooseneck hitch.
Chevrolet hasn't revealed what the future holds for the Kid Rock-themed Silverado, but it's not too far-fetched to assume it's simply a one-off model that will head straight to the musician's garage after it's displayed in Sin City.