Dodge hits 500 million horsepower goal
A $10/hp incentive helped the company reach the milestone sooner than expected.
Fiat Chrysler Automobiles is celebrating an unique milestone after the Dodge brand hit its goal of 500 million horsepower.
The supercharged Hellcat V8 has apparently been a huge success for Dodge, serving as a halo technology that builds upon the engine-focused branding associated with the HEMI family.
To help achieve the collective 500 million horsepower mark, the company earlier this year launched an incentive program providing a $10-per-horsepower cash allowance for the Challenger, Charger and Durango.
"These Dodge muscle cars are attracting a new generation of shoppers who are drawn to the performance, attitude and personality of the Dodge brand - a brand that continues to differentiate itself within the car segment," said Tim Kuniskis, head of FCA's passenger-car brands "This is the golden age of muscle cars."
The Challenger recently edged ahead of rivals to take the pony-car crown, despite riding on a much older platform than the latest Chevrolet Camaro and Ford Mustang. The Charger has also been surprisingly successful, leading the US large-car segment for the past two years. Together, Charger and Challenger sales have increased more than 60 percent and the Durango is expected to achieve its best full-year sales since 2005.
CEO Mike Manley is now tasked with maintaining the Hellcat-fueled momentum into the 2020s as emissions regulations catalyze a broader shift toward downsizing and electrification.