Fiat discontinues 500, 500e from US market

The struggling brand will now only offer the 500X, 500L and 124 Spider.

Fiat Chrysler Automobiles has confirmed plans to discontinue the Fiat 500 and 500e from North America.

The Fiat brand has struggled in the US market in recent years, experiencing a 44-percent collapse in sales last year and a 38-percent drop in the first half of 2019.

The 500 is the Italian marque's most popular model among US buyers, accounting for nearly 35 percent of sales last year. The company apparently expects the all-wheel-drive 500X crossover or five-passenger 500L to accommodate customers who might have otherwise purchased the basic 500.

Sales numbers for the 500e have not been disclosed, though the late Sergio Marchionne once asked customers to not buy the EV because the company lost money on each unit sold.

The Fiat 124 Spider will also remain in US showrooms. An executive recently suggested the roadster may not carry forward to a second generation, however, as it is not a "pure" Fiat.

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