Ford axes C-Max Energi, targets C-Max Hybrid next

The Ford C-Max nameplate won\'t survive beyond 2018 in the U.S.

Ford has pulled the plug on its C-Max Energi model. The company plans to also phase out the C-Max Hybrid by mid-2018.

Ford launched the C-Max for the 2013 model year with the hopes of stealing away sales from the popular Toyota Prius. However, the C-Max never really caught on with consumers, forcing Ford to cancel the model line.

"Ford C-Max Energi production has ended," Dan Jones, Ford's North America Car Communications Manager, told Green Car Reports. Jones added that the C-Max Hybrid will cease production by the mid point of 2018.

C-Max sales actually jumped by 71 percent in October, but yearly sales are still down nearly 4 percent to 15,512 units. The Prius has taken an even bigger hit this year — with sales off by nearly 20 percent — but Toyota still managed to shift more than 91,000 units of the hybrid during the first 10 months of the year.

Although the C-Max didn't prove to be a success, Ford isn't giving up on the segment entirely. The Dearborn-based automaker is believed to be working on a new Prius-fighter called the Model E. Like the Hyundai Ioniq, the Model E will be offered as a hybrid, plug-in hybrid and a pure electric. The Model E is expected to debut late in 2018 as a 2019 model, so there shouldn't be a huge gap in Ford's electrified lineup.

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