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2020 Genesis G90 gets bolder styling, more tech

The gaping Superman grille will certainly generate controversy.

Genesis has thoroughly restyled the G90 for the 2020 model year, introducing the mid-cycle update at the Los Angeles Auto Show.

The outgoing G90's already-massive hexagonal grille has been swapped for an even bigger maw that appears to take inspiration from the Superman shield, spreading the entire width between the headlights and dropping down to a central point at the bottom of the front fascia. The so-called Crest Grille is anchored between new Quad Lamp headlights that feature the brand's G-Matrix lighting effect that attempts to evoke light reflecting from an illuminating diamond.

The G-Matrix pattern extends to new optional 19-inch wheels, which feature new absorption technology to reduce road noise. Out back, the Quad Lamp taillights wrap from corner to corner and the license plate has been places as low as possible.

The interior has also been reworked to better mesh with the company's focus on horizontal surfaces, with a parallel layout that encompasses the air vents and audio controls. Premium materials include authentic chrome plating for the switches, premium leather wrapping on the center console, open-pore wood and double stitching and piping throughout the cabin.

The Korean luxury marque says the new flagship sedan represents the next evolution of its signature Athletic Elegance and Horizontal Architecture design languages, suggesting the controversial changes will trickle down to other models.

The refreshed G90 benefits from the latest advanced driver assistance technology, adding lane-following assist, rear cross-traffic collision avoidance, forward collision-avoidance assist, safe-exit assist, and highway driving assist that helps keep the car centered in the lane and maintains a set distance from leading vehicles.

Pricing for the 2020 G90 will be announced closer to its December on-sale date.

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