GMC drops plan for smaller crossover

The premium brand is focusing on trucks and more AT4-badged models.

GMC has apparently dropped plans to launch a smaller crossover that would slot below the Terrain.

The premium truck brand revealed the Granite concept (pictured) nearly a decade ago. The idea seemed to collect dust until 2017 when executive Duncan Aldred proclaimed there is more room for SUVs and the small crossover segment is the "obvious place" for the brand to expand. Spy shots captured in 2018 were interpreted as evidence that such a project was coming to fruition.

When asked by GM Authority if a sub-Terrain crossover is still on the horizon, GMC Canada regional marketing manager Mark Alger responded with a "definitive no" on the plan.

"We want to position GMC as a premium brand, focus on our trucks and capitalize on the AT4 name," he explained. "We recently announced that we'll be opening up the AT4 variant to all our products. This is where our focus is at right now."

The news is unlikely to cause as much of a stir as another recent rumor claiming a rugged Jeep-fighting SUV is no longer on the GMC roadmap. Both prospective additions may have fallen victim to a strategic shift as General Motors and other automakers whittle down internal-combustion development projects that compete with resources that could be spent on EVs and autonomous technology.

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