Honda Ridgeline gains market share ahead of Ford Ranger return
In its first 12 months on the market, the redesigned pickup has already grabbed 10 percent of the midsize segment, according to Bloomberg.
Honda's redesigned Ridgeline has maintained stellar growth in its first full year on the market, cementing its position in the midsize pickup segment ahead of the Ford Ranger's return to US showrooms.
The unibody pickup's sales in the first half of 2017 have jumped by nearly seven-fold compared to the previous generation's dwindling numbers during the same period last year.
The Ridgeline's rivals -- the Chevrolet Colorado, GMC Canyon, Nissan Frontier and Toyota Tacoma -- all experienced slight sales declines in the first half, suggesting Honda is quickly gaining ground. A Bloomberg analysis suggests the Ridgeline now accounts for 10 percent of sales in the segment. It has inched ahead of the GMC Canyon, which had maintained a six-to-one advantage in the first half of 2016.
A Honda spokesman noted that the Ridgeline is 'perfect' for the vast majority of buyers who have no need for a four-ton tow rating. The company believes sales could have been even higher if its Lincoln, Alabama, factory wasn't already running at maximum output volume.
As the Ridgeline continues to shake up the segment from the bottom, the leaders are likely more concerned with a looming threat from the top as Ford prepares to bring its Ranger back to the US market as early as 2019.