Hyundai promises 2020 Sonata will 'make big statement' with coupe-like designby Justin King
The company hopes the 2020 redesign will have the same impact as the bold sixth-generation model that arrived for the 2011 model year.
As sedan sales continue to slide, Hyundai apparently has big plans to make its Sonata more attractive to a shrinking group of buyers.
The company's design head, SangYup Lee, suggests the 2020 Sonata will bring a bolder design that aims to help the entire brand shift its image toward a sportier image.
"The new Sonata is quite challenging for us obviously just because we all know that market is shrinking and taken over by SUVs," he told Motor Trend in a recent interview. "We will make big statements this year."
The design boss has indicated the 2020 model will have a coupe-like profile and an overall design language inspired by the Le Fil Rouge concept (pictured) that debuted a year ago.
The company hopes the 2020 edition will have the same head-turning ability that was achieved with the sixth-generation Sonata for the 2011 model year.
Photo by Ronan Glon.