Jaguar Land Rover looking to cut costs through platform sharingby Drew Johnson
Jaguar and Land Rover are looking to cut costs by sharing more platforms.
Their product portfolios aren't exactly the same, but corporate partners Jaguar and Land Rover are looking to cut cost by sharing platforms for their core models.
As it stands, Jaguar and Land Rover rely on seven unrelated platforms for their vehicle lineups - on the Jaguar side there is a separate platform for the XF, XJ and XK/F-Type, and Land Rover uses a different platforms for the LR2/Evoque, Discovery/Range Rover Sport, Range Rover and Defender.
Although Jaguar and Land Rover share other components like infotainment systems and engines, there are still huge savings to be made by moving to similar platforms. According to Autocar, Jaguar and Land Rover will eventually move from seven platforms to just two or three. Moreover, 70-80 percent of the brands' volume models will be based on shared platforms.
However, it could be several years before the companies are able to pare down their platform lineups. Jaguar Land Rover is using Volkswagen's new MQB architecture as a measuring stick, which is taking nearly a decade to roll out.
"It won't happen overnight,” Adrian Hallmark, Jaguar's global brand director, told Autocar. "VW's MQB platform will take seven years to roll out across the models it will underpin.”
Given Jaguar Land Rover's somewhat limited resources - even with backing from Tata - the implementation of new platforms will likely take longer than VW's roll out, so look for the project to be completed sometime next decade.