Jeep prices 2020 Gladiator, announces pricey Launch Edition

Would you pay E-Class money for a Wrangler-based truck?

Jeep has released pricing information for the 2020 Gladiator pickup.

The line-up is broken down into four trim levels named Sport, Sport S, Overland, and Rubicon, respectively. Pricing starts at $33,545, a figure which makes the Gladiator $2,000 more expensive than an entry-level Wrangler Unlimited. The next three trim levels cost $36,755, $40,395, and $43,545, respectively. Buyers need to add a $1,495 destination to the aforementioned figures.

The Gladiator costs considerably more than its main rivals; the Ford Ranger starts at $24,300, the Chevrolet Colorado is priced at $21,300, and the cheapest Tacoma will set you back $25,700. However, the entry-level variants of these models are bare-bones, construction site-spec trucks with a short cab, rear-wheel drive, and very few creature comforts. The Gladiator is only offered with a four-door cab and four-wheel drive, and its not as Spartan inside. It's still not cheap, but Jeep is betting Wrangler-like design and the possibility of going top- and door-less will sweeten the deal.

The company also announced a Launch Edition model that will be sold only on April 4 (4/4 is 4x4 day, it explained) and only through its official website. The Launch Edition (pictured) is a range-topping Rubicon model loaded with equipment, and fitted with edition-specific add-ons like an aluminum badge on the tailgate. Plan on spending $60,815 to put one in your garage. To add context, that's about $10,000 more than Mercedes-Benz charges for a 2019 E300 sedan.

Only 4,190 examples of the Launch Edition will be made, a number chosen because 419 is the area code in Toledo, Ohio, where Jeep builds the Gladiator. Buyers will have the opportunity to win $100,000 by submitting a video.

Launch Edition buyers will get their truck first. The standard Gladiator will begin arriving in showrooms during the second quarter of 2019.

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