Jeep Gladiator tops Wrangler in accessory sales
Buyers spend an average of $1,000 upgrading the pickup.
The Jeep Gladiator has quickly displaced the Wrangler as Fiat Chrysler Automobiles most-accessorized vehicle.
The pickup is typically purchased with around $1,000 in Mopar upgrades, versus approximately $800 spent by Wrangler buyers, according to Automotive News.
The automaker says the most popular enhancements include lift kits, rock rails and other off-road components. More than 90 percent of the planned accessories were ready to buy when the Gladiator Launch Edition first arrived on the market.
"We had always expected Gladiator to do well from an accessories dollars-per-unit perspective because it really can draw upon the Jeep world, which is big from an accessories perspective, but also the truck world, so it's being able to build upon both," said Kim Mathers, head of Mopar performance and accessories.
The company is now focusing its efforts on expanding the accessory lineup to further take advantage of buyer interest in customization.