Lamborghini sees immense growth thanks to Urus
That means more luxury crossovers are coming.
If Lamborghini's sales figures are any indication, there will be a lot more crossovers from exotic car brands soon. The supercar company's sales increased by 51 percent last year, and it's all thanks to the Urus.
According to Automotive News, Lamborghini sales "soared” to 5,750 units last year as a result of the V8-powered luxury crossover. The Urus comprised nearly 31 percent of those sales, a total of 1,761 units. What's more, about 9 percent of all Lamborghini sales were Urus models sold in the US; Americans slurped up 500 of them in 2018.
If that doesn't strike you, then perhaps this statistic will: Lamborghini exec Federico Foschini says that the Urus has so many orders, it's already taken up the next 10 to 12 months of production. He forecasts 7,000 to 8,000 in sales for 2019. By contrast, the company's 2017 sales numbered 3,815.
Foschini seems to imply that the backlog is artificial. "We don't want to flood the market, because we are still in a luxury segment and we need to keep control of the offer compared to the demand," he told Automotive News.
With growth like that, it's no wonder that even companies like Ferrari and Lotus are considering crossovers.