Lexus goes high fashion with one-off UX custom tires
Lexus designed its new UX for the urban dweller, but what about the crossover's tires? Not satisfied with generic black bands of rubber that look equally at home in the country as they do in the city, Lexus decided to partner with designer John Elliot to create a bespoke set of tires that better fit the UX's personality.
Known as the "Sole of the UX,” the custom tires were designed to mimic Elliott's x Nike AF1 shoe. To that end the tires feature white on white layers, stitched leather and stepped metal air valves.
"The first-ever Lexus UX was engineered and designed for the city,” said Lisa Materazzo, Lexus vice president of marketing. "We wanted to push that concept even further by creating the ultimate homage to urban style: tires inspired by classic, street-style sneakers.”
White tires made of leather aren't exactly the greatest idea ever hatched by a car company, but it doesn't much matter; the Elliott-designed tires are just a one-off showpiece that'll never make it to the UX's options list.