Lexus to enter Mexican market by Drew Johnson
Lexus will head south of the border in late 2021.
Lexus has announced plans to enter the Mexican market. Toyota's luxury division made the announcement on Thursday at a conference being held in Mexico City.
Lexus will launch with three stores located in Mexico's largest metro areas -- Mexico City, Monterrey and Guadalajara. Although announced today, it will be quite awhile until those dealership are actually open for business; Lexus is waiting to open its doors in Mexico until the fourth quarter of 2021 when its freshened lineup of 2022 model year vehicles will be available.
"We are convinced that this is the right moment to introduce Lexus into the Mexican market," Bob Carter, executive vice president of sales for Toyota Motor North America, said, according to Automotive News. "We have high expectations with the consolidation and progress that the luxury segment has had, and that's why we made the decision to bring Lexus to Mexico.”
Lexus is hoping to take advantage of growing demand for luxury vehicles in Mexico. The country has also been receptive to hybrid models, which account for much of the Lexus lineup.
Lexus has confirmed that six of its models will be available in the Mexican market -- the LS and ES sedans, as well as the UX, NX, RX and LX SUVs.