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Lexus bringing four customized cars to SEMA

by Ronan Glon

One is an ES that doubles as a wine cooler.

Lexus has unveiled the quartet of cars it will display at the annual SEMA show in Las Vegas, Nevada. Most of them were designed with a focus on power, handling, and head-turning style but one hides an oenophile-friendly surprise.

The first concept is called RC 350 F Sport Cross Country Custom. The name hints at the journey the coupe took in the weeks leading up to the SEMA show. It started in Miami before making stops in Atlanta and Austin. Car tuners come together to modify it at every stop. Lexus notes the car will receive one final set of upgrades before its official debut at the Los Angeles auto show in November.

As of writing, the modifications made to it include 20-inch alloy wheels wrapped by Nitto tires, stiffer springs, sportier exhaust, and a full wrap.

The Custom UX 250h wears a more aggressive body kit and it rides on a lowered suspension. Lexus also added a bike rack designed to hold one of the carbon fiber bikes it released to mark the end of the LFA's production run. The Custom LS F Sport receives equally minor updates including a body kit, 22-inch wheels, and Brembo brakes.

Last but certainly not least, the Custom ES 350 F Sport stands out with a dark red paint job that hints at what's in the trunk. Pop the lid to find a wine cooler and a place to store bottles plus glasses. The trunk floor is lined with oak.

Some of the tweaks -- like the body kits and the suspension modifications -- could land on Lexus' list of extra-cost options sooner or later. We can't imagine the wine cooler will be one of them, for better or worse.

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