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MKS joins Lincoln livery lineup for 2013

by Drew Johnson

Lincoln is launching a livery-spec version of its MKS sedan.

Lincoln is adding the MKS sedan to its fleet of livery vehicles. The MKS, along with the MKT crossover, will attempt to fill the shoes of the departed Town Car.

"We listened to market needs to enable the Lincoln MKT Town Car to become a worthy successor to the Town Car Executive L, and now look forward to doing the same with the new MKS Livery sedan,” said Matt VanDyke, Director, Lincoln Global. "This new model will continue our long presence in this industry, and Lincoln remains committed to this segment going forward.”

Although the MKT is tagged with the Town Car designation, Craig Hall, manager of Lincoln's Limousine/Livery program, note the MKS will be the spiritual successor to the much-loved Town Car, which ended production in 2011.

"The devotion to the former Town Car Exec L sedan left a sizable client base who wants a Lincoln Livery sedan larger than the MKZ Hybrid,” he said. "We are responding directly to the wants of our customers with the introduction of the MKS Livery sedan.”

The 2013 Lincoln MKS Livery carries a base price of $43,865, although fleet buyers are eligible for a $3,000 discount. Available in front- or all-wheel drive, the 2013 MKS Livery comes backed by a four-year/150,000 mile warranty.

The MKS livery will go toe-to-toe with Cadillac's recently announced livery-spec XTS sedan.

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