Maserati promises to never go all-electric
"This is a brand that needs combustion engines," says Maserati NA head Al Gardner.
Maserati has promised that its electrification push will never result in a pure battery-powered lineup.
The company is working on several hybrid powertrains and an all-electric variant of the upcoming Alfieri (pictured). Parent Fiat Chrysler Automobiles in 2017 vowed that all new Maserati models would be electrified starting in 2019.
Like many automakers, FCA had been vague in its use of the term 'electrified,' suggesting the shift would begin with a wider range of mild hybrids before expanding to plug-in cars.
Maserati North America head Al Gardner has now clarified that the luxury marque will never become an all-electric brand.
"This is a brand that needs combustion engines," he said, as quoted by Motor Trend. "It needs that raw emotion."
The brand is currently struggling to regain momentum entering 2019 after a dismal drop in deliveries last year.