Ram truck lineup gets Built to Serve Edition
Special colors represent each of the five US service branches.
Fiat Chrysler Automobiles has unveiled new 'Built to Serve Edition' Ram trucks, just in time for Veterans Day.
The pickups are designed to honor all five branches of the United States Armed Forces, with two unique color combinations that represent each branch. The pairings include Gator and Diamond Black; Ceramic Gray and Patriot Blue; Anvil and Billet Silver; Tank and Flame Red; and Spitfire and Bright White.
Each truck has been adorned with a Built to Serve decal including an American flag on the rear quarter panel, along with 20-inch aluminum wheels finished in Technical Gray and several blacked-out body elements including the grille, bumpers, badging, side steps and exhaust tips.
Embroidered Velcro panels on the front seat and inboard shoulder panel allow buyers to display their own patches, while PALS/MOLLE webbing has been fitted to the seatback panels for adding other custom military gear.
The Built to Serve Edition is available across all Ram body styles and powertrains, with each color combination limited to 1,000 or 500 units for the 2020 model year.