Rolls-Royce teases pre-production Phantom for 2018 launch

The eight-generation model will be built upon an all-new aluminum platform architecture.

Rolls-Royce has released a teaser image for its next-generation Phantom.

The latest photo shows a technician working on a pre-production chassis at the company's Goodwood headquarters, revealing a glimpse of the redesigned Phantom's all-new aluminum platform architecture.

The accompanying announcement confirms that the eighth generation will retain the Phantom name when it arrives in 2018.

In the meantime, customers have already purchased the entire run of 50 final Phantom Coupe and Drophead Coupe Zenith Collection cars that were unveiled less than two months ago. The special editions pay homage to historic Rolls-Royce models, such as the Phantom II of the 1930s.

To satisfy lingering demand for the seventh-generation Phantom, the British marque promises to maintain production of "highly-individual" cars well into 2017.

"To paraphrase Mark Twain, reports of Phantom's death are greatly exaggerated," said Rolls chief Torsten Müller-Ötvös. "The huge level of demand for Phantom VII, which we will fulfil well into 2017, clearly demonstrates that the Rolls-Royce customer and patron of true luxury will accept no compromise when considering the purchase of a super-luxury motor car, and will not be seduced by mass-luxury brands."

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