Rolls-Royce teases Cullinan taillight ahead of May 10 reveal

The teaser campaign is wrapping up with dozens of YouTube videos and a few uncamouflaged close-up pictures.

Rolls-Royce has ramped up its Cullinan teaser campaign with a flood of videos and the first uncamouflaged close-up shots ahead of the SUV's official debut later this week.

The company's YouTube channel has been updated with more than a dozen new "Final Challenge" videos in the past week, showcasing a camouflaged pre-production car tackling Pikes Peak and off-road destinations.

"The Final Challenge has followed the journey of National Geographic photographer Cory Richards to some of the most remote parts of Scotland, the United Arab Emirates and the United States of America in a camouflaged Cullinan, proving the Rolls-Royce highly capable on all types of terrain," the automaker says.

The Cullinan will be fully revealed on May 10.