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Tequila industry sets up fight over Teslaquila trademarkby Justin King
The Tequila Regulatory Council argues that Teslaquila is too close to the protected term Tequila.
Tesla has come under fire from the Tequila Regulatory Council over plans to offer bottled 'Teslaquila.'
The California-based automaker plans to sell its tequila to raise money. CEO Elon Musk has already experienced success fundraising with random products, generating millions of dollars by selling Boring Co-branded hats and flamethrowers.
Mexico's Tequila authority is now setting up a fight over Tesla's Teslaquila trademark filings, arguing that the term is too close to the protected word Tequila, according to Reuters.
"If it wants to make Teslaquila viable as a tequila it would have to associate itself with an authorized tequila producer, comply with certain standards and request authorization from Mexico's Industrial Property Institute," the CRT said in a statement.
The complaint may be much ado about nothing, as Tesla will most likely throw its brand on a white-label tequila that already complies with CRT's standards.