Tesla pickup aims for sub-$50,000 starting price
Elon Musk says it will be more capable than an F-150 and a "better sports car" than a Porsche 911.
Tesla apparently intends to sell its upcoming all-electric pickup for less than $50,000, according to CEO Elon Musk.
The executive shed more light on the project in a Ride the Lightning podcast, pointing out that both the semi and pickup will be critical high-volume vehicles for the company.
"We don't want it to be really expensive," he said. "It's got to be like $49,000 starting price max. Ideally less. It just can't be unaffordable."
The pickup is also claimed to be "a better truck" than a Ford F-150 and a "better sports car" than a Porsche 911. It won't look like a traditional pickup, however, with a Blade Runner-inspired sci-fi aesthetic.
For now, Tesla has only posted a few teaser images for its pickup as the company continues to focus on bringing the important Model Y to market.