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SEMA: Toyota delivers Tundra concept to expand Pizza Hut's reach
The Toyota Tundra concept is the ultimate pizza delivery vehicle.
The SEMA Show in Las Vegas is full of tasteless one-offs that will (thankfully) never make regular production, but Toyota on Tuesday unveiled a new concept vehicle that left us drooling for a production model.
Created in partnership with Pizza Hut, Toyota traveled to this year's SEMA Show to unveil a Tundra-based concept vehicle that can cook pizzas while on the go. The pizza-cooking system is fully automated as takes up most of the Tundra's bed. The mobile pizza station can cook a pie in about seven minutes, which could help Pizza Hut expand its delivery area without the worry of delivering cold pies.
"We're bringing the oven closer to the consumer's door; nobody is doing that,” Pizza Hut's chief customer and operations officer in the U.S., Nicolas Burquier, told Bloomberg. "We are pretty obsessed with improving the customer experience. The more we can get closer to their homes or the point of delivery, the better and hotter the product will be.”
There are no current plans to deploy the pizza-making Tundra, but the overall concept is still being evaluated.
Toyota and Pizza Hut partnered up in January to develop an automated pizza delivery vehicle. No word on when such a vehicle might launch.