Johan de Nysschen returns to Volkswagen as North America COO

The executive bounced from Infiniti to Cadillac after leaving Audi.

Johan de Nysschen has returned to Volkswagen, hired to serve as chief operating officer of the brand's North American region.

The executive has spent the majority of his 30-year industry career with the VW Group, previously leading Audi of America before leaving for Infiniti and then spending four years stirring controversy as the head of General Motors' Cadillac division.
"I'm looking forward to rejoining a Group and leader I know well and admire," said Johan, who will report to VWoA chief Scott Keogh. "This is a great opportunity to play an important role at a company of this scale at a fascinating time."
The incoming COO will be tasked with streamlining the executive reporting structure to better coordinate and align operations in North America. The initiative traces back to VW's 2016 decision to allow more regional autonomy, providing more decision-making authority to the team closest to the US, Canada and Mexico businesses. The approach is said to have led to the Atlas SUV, upcoming Atlas Cross Sport and bigger Tiguan, all tailored for American buyers.

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