Polestar 2 price to be 'competitive' with Tesla Model 3

The four-door fastback will also be similar to the Model 3 and BMW 3 Series in terms of size.

Volvo's Polestar unit has confirmed that the Polestar 2 will take direct aim at the Tesla Model 3.

Consistent with previous speculation, the company's North America head, Greg Hembrough, recently told InsideEVs that he can't confirm specific pricing but the Polestar 2 will be "competitive" in the Model 3 segment.

Reports have pointed to a price tag around $40,000, which is below the Model 3's current entry price but higher than its ultimate target of $35,000 for the base configuration.

Taking a dig at Jaguar, the executive said the I-Pace has a very "polarizing design" and some people love it while others "wonder what planet it comes from." The Polestar 2 has been designed with a "Scandinavian pen" and will try to avoid controversy.

"When I sit in the showroom at Polestar, as recently as two weeks ago, to see the design language of the vehicles, they are refreshing and surprising but not polarizing," Hembrough added.

The Polestar 2 will make its debut in Geneva. Confirmed specs include 400 horsepower and 350 miles of range, presumably according to the WLTP test cycle.

Image by Ronan Glon.