Volvo contest winner stared at an S60 for nearly 10 hoursby Ben Hsu
The winners get a free S60 for two years.
Volvo has announced the winners of the smartphone game it launched in February 2019 during Super Bowl 53. As it turns out, people are willing to spend many, many hours staring at a Volvo S60 in order to spend two years behind the wheel of one.
If you're in need of a refresher course, the Swedish brand decided not to spend millions of dollars to advertise during the 2019 Super Bowl. It instead developed a smartphone game named The Longest Drive which used facial recognition technology to monitor how long each user managed to stare at the S60 for. The tech knew when a player looked away or fell asleep; there was no fooling it, according to Volvo. The three players who looked at their phone for the longest amount of time were promised a 24-month Care by Volvo subscription.
The winner spent nine hours, 47 minutes, and 42 seconds looking at footage of the V60 on his or her phone. Volvo hasn't released the person's identity, but it's an impressive feat considering the game started at the same time as the Super Bowl. The second-place contestant logged seven hours, 46 minutes, and 25 seconds, while the person who finished third looked a phone non-stop for seven hours, 37 minutes, and 51 seconds.
The top three contestants won a two-year subscription to Care by Volvo. It includes an S60 built to each winner's specifications, maintenance, and insurance. The catch is that the winners will need to return the car (or, at the very least, pay for it) at the end of the two-year period.