Lincoln to transition to alphabetic names

Lincoln will join other luxury brands by switching to alphabetic names for its vehicles, using letters instead of words, according to a report published today by Automotive News. The alphabetic names begin this fall when a new Lincoln crossover goes on sale, a Lincoln official confirmed. Ford executives have long referred to that 2007 model as the Lincoln Aviator. Now it will be called the Lincoln MKX. There are no plans, however, to drop the Zephyr nameplate, which was introduced in September on a new 2006 model-year sedan. Recently, Leftlane brought readers a few teaser images of forthcoming Lincoln concepts, as well as full pictures of Lincoln's new D3-based concept car, which some believe may be the replacement for the aging Town Car.