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Lexus hopes 'desire' will sell new ES

by Nick Aziz

Lexus today announced plans for an extensive marketing campaign for the new 2007 Lexus ES 350 sedan. The campaign, which asks, "Is it possible to engineer desire?," highlights the vehicle's "L-finesse styling, advanced engineering and class-up luxury features." In addition to several TV spots, Lexus also developed a coupe two-minute features that examine the "Science of Desire."