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Trademarks: Pontiac Firebird, Fiero set to return?

by Nick Aziz

It's no secret that General Motors is working on a new Pontiac coupe based on the 2009 Chevrolet Camaro. What's less certain is the name of the vehicle. GM Vice Chairman Bob Lutz has referred to project with the GTO moniker, but some recent reports have suggested the Firebird name will be used instead. On October 6th, 2006, General Motors' "Firebird" trademark will be 'published for opposition' -- a required step in the trademark process. While the automaker has long held rights to the name, the recent republication seems to suggest the nameplate could be revived. Meanwhile, the automaker also reregistered the Fiero name in late June. We can only imagine the name might be intended for the much-rumored Pontiac Solstice coupe. However, there's little evidence to back this hypothesis. (Firebird illustration by Germany's Chrom und Flammen.)