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Aston Martin sale dismissed as "rubbish"

by Nick Aziz

Rumors that Aston Martin has been sold to luxury goods maker Louis Vuitton (LVMH) are "absolute rubbish," a spokesperson told U.K. weekly Autocar. "There is no truth in this story whatsoever," the LVMH representative said.

A source within the bidding process told the magazine "the story is simply erroneous," referring to a report last week by German auto magazine Autobild claiming LVMH won the rights to acquire Aston.

Louis Vuitton showed some interest in acquiring the brand, but decided not to proceed when bidding exceeded '£400 million. Aston boss Ulrich Bez has also maintained the new owner should have at least some automotive industry experience.

Ford will announce the true new owner of Aston Martin in a month once the deal is finalized, the report said.