Chrysler to continue 0 percent financing
Chrysler has announced that it will continue 0 percent financing through the end of April. In addition, the Michigan-based automaker also said that it would cut production if deemed necessary. Chrysler saw a 19.4 decline in sales during the month of March.
Unlike Ford and General Motors, Chrysler continues to heavily discount its cars at the dealership level. According to Automotive News, Chrysler will offer 0 percent financing for up to five years on 2008 models and up to six years on the remaining 2007 models. Chrysler will also be accommodating those who might not normally qualify for financing.
"It's not business as usual for customers. It requires something extra for consumers to go out of their way to consider a major purchase like a vehicle," Michael Manley, executive vice president of international sales and marketing, said on Tuesday.
Chrysler has been hit hard by the recent economic downturn as its lineup is skewed heavily toward fuel-thirsty trucks and SUVs.