Buick expanding Cascada color palette for 2018by Drew Johnson
Buick is injecting some color into its Cascada convertible.
Buick is rolling out several new color options for its 2018 Cascada convertible. Buick said it decided to introduce a new palette for the Cascada after receiving customer feedback and conducting an advanced color trending analysis.
For 2018 the Cascada will be available in three new exterior colors — Rioja Red Metallic, Dark Moon Blue Metallic and Carrageen Metallic. Additionally, Cascada customers can now specify Sweet Mocha or Malbec convertible tops in addition to the Ebony top already on offer.
"Color is back,” said Catherine Black, lead designer of Buick's Color and Trim Studio. "While 80 percent of the exterior colors purchased globally are neutrals — black, silver or grey — many customers are starting to move away from these neutral tones and have an appetite for entirely different colors like dark navy and maroon.”
Buick's Color and Trim Studio typically selects a car's available interior and exterior colors three- to four-years before the vehicle hits the market.
"Our Color and Trim designers possess a specialized skill set and acumen for knowing which trends have lasting power and interpreting them for automotive so the choices remain fresh, modern and relevant,” said Sharon Gauci, global director, Buick Design Color and Trim.
Other changes slated for the 2018 Cascada include 20-inch black painted wheels for the Sport Touring model and navigation will be standard across the board.
The Cascada has been a surprisingly good seller for Buick with the nameplate outselling the BMW 2 Series convertible and the Audi A3 and A5 convertibles combined. Moreover, Buick says just 1 percent of total Cascada sales have gone to fleet customers.