Cadillac boss hints at V-badged SUVs

The brand views V buyers as its most loyal customers and advocates.

Cadillac is apparently considering high-performance versions of its high-riding models to expand the V-badged lineup.

The company recently unveiled new CT4-V and CT5-V sedans. Both caused a stir at first, taking more of a midrange performance role, though a pair of proper successors to the ATS- and CTS-V were later teased at the Detroit Grand Prix.

Speaking to Road & Track, Cadillac boss Steve Carlisle admitted that the company is now mulling performance SUVs, potentially bringing the V branding to its best-selling models.

"I say why not?" he said. "You can't meet better advocates for our brand anyway than V-series customers."

Cadillac has not yet shed more light on which crossover or SUV might be the first to be adorned with the V badge.

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