Ford preparing rugged Super Duty to rival Ram 2500 Power Wagon?

It could make its debut in the coming weeks.

The Ram 2500 Power Wagon may soon face competition from a more rugged version of the Ford F-250. One of the Blue Oval's chief executives hinted at the model's imminent unveiling during a speech made in Detroit.

"Everyone loves the Raptor. With the new Super Duty, we got another new version that no one's ever seen; not a Raptor, but something different,” promised Jim Farley, Ford's president of global markets, during the Global Auto Industry Conference.

Turning a Super Duty into a 100-mph desert blaster like the Raptor would require a tremendous amount of electronic wizardry, and some serious off-road hardware. Ford may instead focus on more traditional off-roading by giving its Power Wagon fighter a beefier suspension and bigger tires, among other upgrades.

"We're going to be launching a new Super Duty later this year, and showing it to everyone in a few weeks,” Farley said. His comments suggest Ford will have something pickup truck-related to announce at the upcoming Chicago auto show. The event opens its doors to the public on February 9.

While Ford gears up to compete against the 2500 Power Wagon, Ram is busily developing a rival for the F-150 Raptor. Previewed by the 2016 Rebel TRX concept, the truck will make its debut before 2022, possibly with the supercharged, 707-horsepower Hellcat V8 engine between its fenders.

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