Lexus will debut 15 new cars in 2018by Ben Hsu
The luxury carmaker hopes to reverse its sales slide with a product onslaught.
Lexus is reportedly planning a new vehicle assault in 2018, with as many as 15 debuts this year, all of them for the US market.
According to Japanese media, the lofty number comes from Lexus vice-president Jeff Bracken, who is quoted on January 3 as saying, ""Lexus will announce 15 new cars in the United States in 2018."
The same article, translated, says that Lexus's sales in 2017 totaled 305,132 units, which was down 7.9 percent from 2016 and the second consecutive drop in as many years. The new car push is an attempt to change that trajectory.
To be fair, some of the 15 cars will be concepts and special editions of existing models. However, all-new models are part of the slate, too. The LF-1 Limitless, which Lexus has teased ahead of its Detroit Motor Show debut in one week's time, will lead the offensive and is expected preview a new flagship vehicle for the luxury marque.
The Detroit Motor Show opens January 15, 2018.