30th Anniversary Miata sold out in just four hoursby Ben Hsu
All 500 units headed for the US have been spoken for.
Mazda's 30th Anniversary Edition MX-5 Miata, revealed at the Chicago Auto Show earlier this week, has been completely sold out. In fact, the entire US allocation sold out just after four hours from the car's announcement.
Though 3,000 serial-numbered units will be produced worldwide, only 500 were destined for the US market. The press conference announcing the 30th Anniversary Miata ended just before noon, and by 4:05 pm all 500 on the special pre-order website had been spoken for.
The 30th Anniversary Edition MX-5 Miata features an exclusive Racing Orange paint job, with orange piping on Alcantara Recaro seats, orange vent bezels, and orange stitching on leather items such as the handbrake lever and shift boot.
Performance-wise, the car comes with 17-inch gunmetal Rays wheels as opposed to the Club Racer's BBS units, each engraved with a "30th Annivesary” etching on the rim's edge. Both manual and automatic are available, and both soft-top and retractable targa hardtop versions were offered.
Sports cars are generally low-volume sellers. Mazda averages anywhere from around 750 to 950 Miatas a month, typically, so 500 sales in four hours is quite good.