Porsche increases Taycan production capacity to accommodate strong demandby Justin King
Initial plans called for annual production volume of just 20,000 units.
Porsche has already increased its production volume targets for the Taycan, anticipating stronger demand for the all-electric sports car.
The company had initially planned to build just 20,000 units annually, below Tesla's Model S sales for the US market alone.
"However, due to the positive response, we will adjust this number upwards," Porsche CEO Oliver Blume told WirtschaftsWoche in a recent interview, translated from German. "Especially since the Cross Turismo as the first derivative of the Taycan got a green light for the series."
The executive says nearly 3,000 Norwegians have placed 2,500-euro deposits for a place on the waiting list, in a country that normally only accounts for around 600 sales from the Porsche brand.
The Taycan sedan is scheduled to arrive on the market by the end of next year.