Rolls-Royce shows Phantom 'Limelight Collection'

The personalized Phantom models are geared for \"powerful people, who make and influence world-changing decisions every day.\"

Rolls-Royce has revealed a new family of personalized Phantoms, known as the Limelight Collection, that have been crafted by its Bespoke design team.

Presented as siblings of the Phantom Serenity that was revealed last month in Geneva, the personalized Limelight builds are said to have been conceived for people "who spend their lives in the public eye and on the world stage."

The company points out that the limelight effect is a British invention, discovered in the 1820s by Sir Goldsworthy Gurney to help illuminate leading actors on theater stages in London's Covent Garden.

"In creating the Rolls-Royce Phantom Limelight Collection, our designers have delivered authentic luxury by thinking deeply about the lifestyles of the powerful people who operate in the public eye and move swiftly from engagement to engagement as part of their daily life," said Rolls-Royce chief executive Torsten Müller-Ötvös.

The series includes just a few dozen examples, each featuring a "Phantom Suite" with personalized rear door panniers optimized either for ladies or gentlemen. The former brings a fragrance holder, while the latter instead offers a watch holder.

The company worked with engineers and ergonomists to create a new seating configuration that maximizes relaxation while underway. The back reclines by 27 degrees, while a new calf rest raises by 68 degrees and a foot rest raises the feet by up to 30 degrees.

Buyers can choose from light or dark color schemes, each featuring Seashell and Navy Blue contrasting leather with tone-on-tone stitching. The collection also features a two-veneer wood finish with Piano Seashell on the doors and Smoked Chestnut in other locations.

The company is already taking orders for the Limelight Collection, with availability capped at 25 units.

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