Mazda finds another 143 30th Anniversary Miatas for U.S. marketby Drew Johnson
Total U.S. allocation will now be 643 units.
If you missed out on one of the 500 units of the MX-5 Miata 30th Anniversary Mazda allocated for the United States market, you're in luck. Mazda announced on Tuesday that it's shipping a few more units of the limited edition car our way.
Mazda celebrated the Miata's 30th birthday by unveiling a special edition of the roadster at the 2019 Chicago auto show that included RAYS 17-inch wheels, orange Brembo brake calipers, Recaro sports seats and a distinctive orange paint job. Fans loved it, and within four hours Mazda sold out of all 500 units it had earmarked for the U.S. market.
Mazda created a waitlist for the 30th Anniversary car and quickly amassed a list of several hundred more hand raisers. Not wanting to let those fans down, Mazda moved a few things around and managed to snag another 143 units from the car's 3,000 unit production run for the U.S. market.
"We've said it for years, without our diehard fans, the Miata would not be a cultural phenomenon and best-selling roadster of all time,” Masahiro Moro, chairman and CEO of Mazda North American Operations, said. "Fan response to the 2019 Mazda MX-5 Miata 30th Anniversary has been incredible and we're proud to bring additional units to those on the waitlist.”
Unfortunately Mazda still won't have enough 30th Anniversary cars to satisfy total demand, but at least 143 additional fans of the roadster will get a shot to own one.