Ford is demanding many aftermarket auto parts companies remove trademarks such as “Mustang” from their names, according to columnist Donald Farr. And it doesn’t stop there. Apparently, “the matter will only be resolved when everyone–parts companies, Web sites, even magazines–stops using the Mustang name.
” A Ford source said Ford has decided to “reclaim its legacy” by protecting its trademarks and logos. Even terms such as “Stang” will be deemed infringement. Ford has reportedly demanded many companies turn over for destruction all signs, banners, business cards, and stationary for destruction, and transfer web domain names to Ford. Ford has also demanded that companies hand over $5,000 in damages. If they don’t comply with Ford’s demands, they face a Ford-powered lawsuit seeking $100,000, according to Farr.
The Leftlane Perspective: Ford may rightly feel the need to protect its trademarks, but does it really need $5,000 in damages from a few companies? Moreover, is demanding $5,000 in damages with the threat of a $100,000 lawsuit legally justifiable?
