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BMW’s Chris Bangle: from whipping boy to trend setter

BMW’s Chris Bangle: from whipping boy to trend setter

Trashed by critics just a few years ago, BMW’s chief designer Chris Bangle
is “experiencing a pleasant reversal of fortune,” a report in today’s Wall Street Jorunal said. In 2001, when Bangle’s flagship 7-Series first debuted, Bimmer fans launched a “Stop Chris Bangle,” criticizing the “Bangle butt,” and other unusual design features. But at this year’s auto show in Detroit, designs resembling Bangle’s work are cropping up everywhere — in designs from Mercedes, Lexus, Toyota, and Infiniti. ”Suddenly, everyone is trying to do the kind of styling for which the auto journalists criticized the BMW group so loudly,” BMW Chief Executive Helmut Panke crowed at a dinner with reporters here. “You look at the Camry rear end and you see another 7 Series. It is not the ‘Bangle butt’ anymore.”

Hina Dinoo

About the byline

Hina Dinoo

Hina Dinoo covers “automotive news” and “technology” for LeftLaneNews. This beat fits the publication's focus on automotive news, technology and mobility, with a particular editorial interest in “mobility”. Their articles favour structured formats that begin with the facts before widening the context.