Rolls-Royce’s Phantom flagship will soldier on in its current form until about 2020, the British automaker has revealed.
The Phantom was introduced as an all-new product in 2003, with the big sedan changing very little during its first decade on the market. Rolls-Royce gave the Phantom is first significant update in 2012, with the Series II boasting improvements like revised styling, updated electronics and an eight-speed automatic transmission.
Given that extended period between its introduction and mid-cycle refresh, it should come as little surprise that the Phantom Series II will remain on the market for several more years before it is replaced by an all-new model. According to Richard Carter, Director of Rolls-Royce Global Communications, the Phantom has a planned 17-year lifecycle.
Although most “normal” cars have a shelf life of 8-10 years, the Phantom isn’t exactly your average sedan. Carter explains that Rolls-Royce customers shell out $500,000 for their new Phantom and don’t want it to be outdated in just a few years’ time.
Not much is known about the next-generation Phantom, but its possible the sedan (along with its coupe and convertible counterparts) could switch to an architecture derived from the BMW 7-Series.
Did you like it? 4.4/5 (23)
Wow, a 17-year lifecycle! That’s impressive. 🚗💨
Why don’t they update it more often? Seems kinda lazy to me.
Will the new Phantom be more eco-friendly? 🌱
Rolls-Royce knows how to keep things classic. Love it! 😍
So glad they’re keeping the Phantom around for a bit longer. Such a beauty!
Does this mean the current Phantom will become a collector’s item? 🤔
Why do people spend $500,000 on a car? That’s crazy! 😲
Can’t wait to see what the new architecture from BMW brings to the table.
17 years? That’s longer than my last three cars combined! 😂
Thanks for the update! I was wondering when they’d change the Phantom.
Is the Phantom Series II worth the money? Anyone got one?